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The Boomer Shift To Digital Health: Why More Seniors Are Embracing Technology.

 Baby boomers, born between 1946 and 1964, are now in their 50s, 60s, and 70s. They make up the largest population demographic in the United States, and as they age, they’re increasingly turning to technology to manage their health. A recent study by Dimensional Research found that 90 percent of boomers surveyed said they use technology for health, including tracking diet and exercise (68 percent), checking symptoms (53 percent), and tracking medications (47 percent). And this is no passing trend: The study found that boomers’ use of technology for health is increasing, with 83 percent saying they expect to use more technology in the future.


What is digital health? 


Digital health is the umbrella term for all the ways technology is used in healthcare. This includes everything from using electronic health records (EHRs) to manage patient information, to using wearables and other tracking devices to monitor physical activity and vital signs, to providing online tools and resources that help people manage their own health.



Why do boomers care about digital health?





Boomers have always been early adopters of new technologies, and they’ve also long been outspoken about their desire for better, more efficient healthcare. Digital health offerings address both interests, providing boomers with tools that can make their healthcare experiences more convenient and streamlined while also giving them more control over their own health.


What are some of the most popular digital health tools used by boomers?


There are many types of digital health tools available, but some of the most popular ones include;

  • Telehealth tools allow patients to connect with healthcare providers remotely.


  • Cloud-based storage tools allow patients to store their health records and other medical information online.


  • Mobile apps that allow patients to track their own health data and symptoms.


  • Health tracking devices that allow patients to monitor important health metrics like heart rate, blood pressure, and stress levels


  • Virtual reality programs can be used for healthcare training and education purposes.


The digital health revolution 


The digital health revolution is well underway, and boomers are leading the charge. So why are boomers turning to technology for their health? There are many reasons, but here are three of the most important:


1. Boomers are comfortable with technology.


Boomers grew up with technology and are more comfortable using it than older generations. They’re used to having information at their fingertips and turning to the internet for answers, and they want the same level of ease and convenience when it comes to managing their health.


2. Boomers don’t want to be limited by age.


Boomers don’t want to be limited by their age–they want to stay active and healthy for as long as possible. Technology plays a key role in helping them do this, providing them with tools and information that help them track their progress, keep motivated, and stay on top of their health goals.


3. Boomers are proactive about their health.


Boomers are proactive about their health and want to take control of their own

Well-being. They use technology to help them do this, tracking their progress and seeking information and advice to help them stay on top of their health goals.


4. Boomers are comfortable with technology.


Boomers are comfortable with technology and use it to help them stay connected, informed, and active. They use technology to keep in touch with friends and family, stay up-to-date on the news, and pursue hobbies and interests.


5. Boomers are open to change.


Boomers are open to change and willing to try new things. They're always looking for ways to improve their lives and they're not afraid to experiment with different technologies, products, and services.


Boomers and technology: A love story 


A recent study by the Pew Research Center found boomers are more likely than any other generation to use the internet, social media, and cell phones. In fact, 79% of boomers use the internet and 73% are on Facebook.

This openness to new technology is one reason why boomers are such a powerful force in the economy. They're always looking for new ways to improve their lives and they're not afraid to experiment with different technologies, products, and services.

This is also one reason why the boomer demographic is so important to marketers. They are always looking for new ways to reach and connect with this powerful group of consumers.


Another reason boomers are so important to marketers is that they have a lot of money to spend. In fact, the boomer demographic has the highest median income of any other age group. This means that they have a lot of disposable income and will spend it on products and services that improve their lives.


So what can marketers do to reach and connect with boomers?


Here are a few tips:


1. Use social media platforms like Facebook and Twitter to reach and connect with boomers.


2. Use online advertising platforms like Google Ads and Bing Ads to reach and connect with boomers.


3. Make use of email marketing campaigns to reach and connect with boomers.


4. Use telemarketing techniques to reach and connect with boomers.


5. Use offline marketing channels like print media, radio, and television to reach and connect with boomers.


Three ways health care organizations can help boomers plug into virtual health.


1. Keep boomers in mind when designing health care technology and communications tools. Make sure devices are easy to use, and that there are plenty of online resources and support groups for boomers who want to explore virtual health care.


2. Promote the many benefits of virtual health care to boomers. Let them know they can get the same high-quality care from the comfort of their own home or office.


3. Help boomers connect with other boomers who are using virtual health care. Offer online forums, support groups, and other resources to help them connect and learn from each other.



The pandemic changed boomers' relationship with technology. Here's how.

to help them use it to their advantage.


4. Advocate for the use of virtual health care. Educate policymakers and health care providers on the benefits of virtual care, and help make it available to more people.



Boomers are using technology in new ways to connect with each other and get the information they need. Here's how you can help them use it to improve their health.



Boomers are using technology in new ways to connect with each other and get the information they need. Here's how you can help them use it to improve their health.


1. Offer helpful apps.


There are several excellent health-related apps available for boomer users. Some of our favorites include:


-My Fitness Pal, which helps track diet and exercise goals

-Headspace, is a mindfulness meditation app with lots of different programs to choose from

-UP by Jawbone, a wearable activity tracker that monitors sleep, steps taken, and calories burned


If your boomer patients are interested in using technology to improve their health, be sure to recommend some of these great apps!


2. Host online support groups.


Online support groups can be an excellent way for boomers to connect with others who are experiencing similar health issues. This type of communication can provide valuable information and support and can help boomers feel less alone in their journey to better health.


You can help your patients find trustworthy online support groups by directing them to websites like Healthline’s Peer Support Groups page. There, they can find groups for a variety of health conditions, including diabetes, cancer, and heart disease.


3. Stay up-to-date on the latest health news.


A big part of maintaining good health is keeping up with the latest health news. This way, boomers can stay informed about the latest treatments and research findings, and they can make more informed decisions about their health.


Fortunately, there are many great resources available for staying up-to-date on health news. For example, boomers can subscribe to newsletters like Harvard Health Letter or read articles on websites like WebMD. They can also watch helpful videos on YouTube channels like The Doctors TV show.


4. Exercise regularly.


Exercise is another important factor for maintaining good health as you get older. In fact, regular exercise can help reduce the risk of developing many diseases and conditions, including heart disease, stroke, diabetes, and arthritis.


Boomers should aim to exercise for at least 30 minutes each day. There are many types of exercises that can be beneficial, so it’s important to find something that you enjoy doing. Some good options include walking, biking, swimming, and strength training.


5. Eat a healthy diet.


Making healthy dietary choices is also key for maintaining good health as you age. Eating plenty of fruits and vegetables, lean protein, and whole grains can help reduce the risk of developing obesity, heart disease, stroke, and other chronic conditions.


Boomers should try to limit their intake of processed foods, sugary drinks, and saturated fat. They should also make sure they’re getting enough calcium and vitamin D to keep their bones healthy.


6. Get regular checkups.


Visiting your doctor for regular checkups is another important way to stay healthy as you age. During these visits, your doctor can assess your risk for developing various health conditions and advise you on ways to reduce that risk.


They can also screen for common age-related conditions, such as dementia and heart disease, and provide treatment if necessary.


Boomers are expanding their device portfolios


As more baby boomers enter their retirement years, many are expanding their device portfolios to include tablet devices and smartwatches. In fact, a recent report from Pew Research Center found that 46% of US adults ages 65 and older own a tablet, while 34% own a smartwatch. This is compared to the ownership rates of 33% and 18%, respectively, among those aged 50-64, and 20% and 7%, respectively, among those aged 30-49.

Interestingly, the report also found that there is no significant difference between older and younger boomers in terms of smartphone ownership rates. Eighty-two percent of those aged 50-64 own a smartphone, as do 81% of those aged 65 and older. This is in contrast to the 74% ownership rate among those aged 30-49.


It is not surprising that boomers are embracing new technology devices as they age. As people enter their retirement years, they often have more free time and are looking for ways to stay connected and engaged. Tablets and smartwatches can provide a wealth of information and entertainment options, while smartphone usage can help seniors stay connected with family and friends.


There are a few things to keep in mind when sharing technology devices with seniors. First, tablets and smartwatches are typically easier to use than smartphones, so devices like these may be a good place to start for those who are new to technology. Second, some seniors may prefer using larger devices that are easier to see and navigate. And finally, it is important to remember that not all seniors are comfortable using technology, so it is important to consider each individual's preferences and abilities.


How can insurers, providers, and marketers meet baby boomers where they are?


Insurers, providers, and marketers can meet baby boomers where they are by understanding that they are a generation that is skeptical of change. They should focus on how they can improve the lives of baby boomers through their services or products. Using technology to communicate with baby boomers is important, as this generation is very comfortable using technology.


Benefits of digital health for seniors


There are many benefits of digital health for seniors, including:


1. Increased access to information and support. Older adults can access a wealth of information online, including health advice, support groups, and recipes.


2. Greater independence. Seniors can use digital devices to manage their own health care, schedule appointments, refill prescriptions, and more. This increased independence can be a great boon for seniors who want to maintain their autonomy as they age.


3. Improved communication. Digital technologies can help seniors stay in touch with family and friends, regardless of where they live. These technologies can also help seniors receive important updates from their doctors and caregivers.


4. Enhanced mental health. Seniors who use digital technologies enjoy improved mental health because of the social and cognitive stimulation that these technologies provide.


5. Increased safety and security. Digital devices can help seniors stay connected with emergency services, loved ones, and their community in case of an emergency. Online banking and shopping can help seniors keep their money safe and secure.


6. Greater independence. Digital technologies can help seniors live more independently by providing them with access to information, communication tools, and entertainment.


Digital devices can also help seniors stay active and engaged, which can improve their overall health and well-being.


7. Better mental health. Using digital devices can help older adults stay mentally active, which has been shown to improve cognitive function and reduce the risk of developing dementia or other age-related mental health conditions.

8. Increased social connectedness. Digital technologies can help seniors stay connected with friends and family members, which can improve their social networks and overall wellbeing.


9. Improved safety. Digital devices can help seniors stay safe by providing them with access to information about their health, weather, and more. They can also summon help in an emergency.


10. Reduced isolation. Digital technologies can help reduce the isolation that sometimes accompanies aging, by providing seniors with a way to connect with others online. This can improve their mental health and overall wellbeing.



How to get started with digital health 


There are a few ways to get started with digital health, based on your needs and what you're looking for.


1. If you're looking for general wellness advice and want to track your progress over time, download a health or fitness app like MyFitnessPal, Headspace, or Calm. These apps can help you set goals, monitor your progress, and connect with other users who may struggle with the same things.


2. If you're having trouble sleeping, suffering from anxiety or stress, or want to improve your mental health in other ways, try using a mindfulness or meditation app like Headspace or Calm. These apps can help you learn about different meditation, track your progress, and connect with others who may experience similar issues.


3. If you're looking for more specific medical advice, consult your doctor about finding an app that's tailored to your needs. Some apps are designed to help people manage chronic illnesses like diabetes or asthma, while others are tailored to mental health issues or weight loss.


4. If you're looking for an app to help you keep track of your physical activity, try using one of the many fitness tracker apps that are available. These apps can help you set goals, track your progress, and connect with other people who may try to get in shape.


5 . If you need help to stay motivated, consider connecting with a fitness community online or in person. These communities can offer support and encouragement, as well as advice on how to stick to your fitness goals.





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